Professor & Canada Research Chair in Innovative Learning and Technology at Royal Roads University

Tag: social media

Research Dissemination, Research Mobilization, and Reaching Broader Audiences

Posted on June 21st, by George Veletsianos in emerging technologies, engagement, my research, open, research shorts. No Comments

I gave an ignite talk at the Canadian Society for the Study of Higher Education in early June, sharing some of the lessons learned in creating whiteboard animation videos for mobilizing research and reaching broader audiences. We’ve now turned that talk into a whiteboard animation video. It’s all very meta. Here it is below:

A large-scale study of Twitter Use in MOOCs

Posted on February 1st, by George Veletsianos in moocs, my research, online learning, open, papers. 4 comments

Researchers have proposed that social media might offer many benefits to Massive Open Online Courses. Yet such claims are supported by little empirical evidence. The existing research exploring the use of social media in MOOCs has been conducted with individual courses and convenience samples, making it difficult to know to what extent research results are generalizable. In this mixed methods research, I used data mining techniques to retrieve a large-scale Twitter data set from 116 MOOCs with course-dedicated hashtags. Using quantitative and qualitative methods, I then examined users’ participation patterns, the types of users posting to those hashtags, the types of tweets that were posted, and the variation in types of posted tweets across users. I found little evidence to support the claims that Twitter as an adjunct to MOOCs is used much/effectively. Results show that learners make up only about 45% of users and contribute only about 35% of tweets. The majority of users contribute minimally, and an active minority of users contributes the preponderance of messages.

Brand new tennis ball with bright fluorescent green felt and white rubber band, surrounded by eight other used balls with duller, more washed out colors, deteriorated nap and dirt marks.

Brand new tennis ball among eight used ones – Image by Horia Varlan CC-BY

These findings do not reveal substantive evidence of learners contributing to multiple hashtags, which may suggest that learners did not find Twitter to be a useful space that provided added value or responded to their needs. Ultimately, these results demonstrate the need for greater intentionality in integrating social media into MOOCs.

I am linking to the pdf pre-print of this article below.

Veletsianos, G. (in press). Toward a Generalizable Understanding of Twitter and Social Media Use Across MOOCs: Who Participates on MOOC Hashtags and In What Ways? Journal of Computing in Higher Education.


Discreet Openness: Scholars’ Selective and Intentional Self-Disclosures Online

Posted on August 17th, by George Veletsianos in emerging technologies, NPS, open, papers, scholarship, sharing. No Comments

What do scholars share on social media? Like the jelly jars below, some topics shared/discussed are familiar. The center jelly nn the top row? I’ve seen many of those. A scholar sharing a link to a paper? I’ve seen many of those, too. Other jellies, and scholarly activities online, are more complex and require a closer look. The bottom right jelly? I’m not quite sure what to make of it. Some scholars disclose challenging professional and personal issues on social media. That’s what Bonnie Stewart and I set out to understand in a our paper Discreet Openness: Scholars’ Selective and Intentional Self-Disclosures Online. Popular literature tends to offer conflicting advice on this topic. Scholars are encouraged to share both personal and professional aspects of their self online, but at the same time they are advised to “watch what they say.”  The empirical literature examining scholars’ online self-disclosures and the reasons for making these disclosures remains limited.


DGJ_5184 – Jelly Jars by Dennis Jarvis

Research into emergent forms of scholarship focuses on academics’ use of technology for learning, teaching, and research. Very little attention has been paid in the literature to scholars’ uses of social media to disclose challenging personal and professional issues. This article addresses the identified gap in the literature and presents a qualitative investigation into the types of disclosures that 16 scholars made online and their reasons for doing so. Results identify wide-ranging personal and professional disclosures. Participants disclosed not only about academia-related issues but also about challenges pertaining to family, mental health, physical health, identity, and relationships. Some scholars disclosed as a way to grapple with challenges they faced; others disclosed tactically, sharing information for political rather than personal reasons. Yet others disclosed as a way to welcome care in their lives. In all instances, though, disclosures were selective, intentional, and approached with foresight.

Unlike popular literature that suggests that scholars are “naive users of social media” and must exercise caution, our research shows that people might be thinking deeply about the the ways that the share aspects of their lives.

You can retrieve the paper from here:

Veletsianos, G. & Stewart, B. (2016). Scholars’ open practices: Selective and intentional self-disclosures and the reasons behind them. Social Media + Society, 2(3). doi: 10.1177/2056305116664222

Education Scholars’ Evolving Uses of Twitter as a Conference Backchannel and Social Commentary Platform

Posted on April 25th, by George Veletsianos in my research, networked scholars, NPS, open, papers, scholarship. No Comments

The scholarly community faces a lack of large-scale research examining how students and professors use social media in authentic contexts and how such use changes over time. Continuing our investigation into how professors and students use social media, Royce Kimmons and I just published a paper in which we used data mining methods to better understand academic Twitter use during, around, and between the 2014 and 2015 American Educational Research Association annual conferences both as a conference backchannel and as a general means of participating online. The first paper we published using similar methods, data, and comparing students and professors’ social media use is here. All of our research on networked scholarship and students’ and faculty members’ use of social media is gathered here.

Descriptive and inferential analysis is used to explore Twitter use for 1,421 academics and the more than 360,000 tweets they posted. Results demonstrate the complicated participation patterns of how Twitter is used “on the ground.” In particular, we show that:

  • tweets during conferences differed significantly from tweets outside conferences
  • students and professors used the conference backchannel somewhat equally, but students used some hashtags more frequently, while professors used other hashtags more frequently
  • academics comprised the minority of participants in these backchannels, but participated at a much higher rate than their non-academic counterparts
  • the number of participants in the backchannel increased between 2014 and 2015, but only a small number of authors were present during both years, and the number of tweets declined from year to year.
  • various hashtags were used throughout the time period during which this study occurred, and some were ongoing (ie, those which tended to be stable across weeks) while others were event-based (ie, those which spiked in a particular week)
  • professors used event-based hashtags more often than students and students used ongoing hashtags more often than professors
  • ongoing hashtags tended to exhibit positive sentiment, while event-based hashtags tended to exhibit more ambiguous or conflicting sentiments

These findings suggest that professors and students exhibit similarities and differences in how they use Twitter and backchannels and indicate the need for further research to better understand the ways that social technologies and online networks are integrated in scholars’ lives.

Here’s the full citation and paper:

Kimmons, R. & Veletsianos, G. (2016). Education Scholars’ Evolving Uses of Twitter as a Conference Backchannel and Social Commentary Platform. British Journal of Educational Technology, 47(3), 445—464.

University curricula should include the teaching of Networked Scholarship

Posted on July 21st, by George Veletsianos in my research, networked scholars, NPS, scholarship, sharing. 1 Comment

This year’s AERA call for proposals focuses on public scholarship. But how do faculty members and scholars come to learn how to use social media and be “public scholars” in the networked world that they inhabit?

Given recent events surrounding professor’s use of social media (e.g., Salaita, Sara Goldrick-Rab, Kansas Board of Regents “improper use of social media” policy, the list goes on), it seems to me that we need to create curricula to help future scholars make sense of networked societies and networked cultures.

The need for such curricula is pressing because (a) scholars/professors face significant tensions when they are online and (b) many of the practices and innovations inherent to networked scholarship appear to question traditional elements of scholarly practice and institutional norms (e.g., questioning peer-review, publishing work-in-progress, accessing literature through crowdsourcing).

In other words, universities need to grapple with networked scholarship, as well as with the changing nature of scholarship, on a curricular level. Universities need to address  networked scholarship on a policy level too (e.g., clarifying ex ante, and not ex post facto whether social media participation is scholarship), but that’s a blog post for the future.

Networked scholarship curricula will need to balance a focus on tools and issues. The teaching of tools could instill future scholars with the abilities to use networked technologies productively. For instance, networked scholars might employ the services of text-mining techniques (e.g., Google Alerts) to track mentions of their name, areas of research, or publications such that they can keep track of and participate in discussions mentioning their work. Many trends, including the publication of journals in digital form, the pervasive use of institutional profiles, and the use of social media services for personal reasons combine to make it highly likely that scholars are already searchable and findable online. Thus online presence is assumed to exist regardless of whether a scholar has taken any steps in cultivating such a presence, and the teaching of tools to manage one’s presence may be necessary. The teaching of issues pertaining to networked scholarship is also significant. Scholars would benefit from making sense of issues such as networked societies, context collapse, alternative metrics, homophily, filter bubble, open access publishing, digital literacies, and community-engaged scholarship. For instance, doctoral preparation curricula might problematize the fact that while Twitter might allow researchers to follow one another and discuss topics of interest, such discussions may go unchallenged, if scholars are only followed by those who have similar educational training and beliefs to them.

Further,  scholars will benefit greatly from gaining a well-rounded understanding of networks that does not privilege a technodeterministic perspective, but rather accounts for a sociocultural understanding of networks that positions them as places where knowledge is produced and disseminated, tensions and conflict are rampant, inequities exists, disclosures often occur, and identity is fragmented. University curricula might also prepare scholars to work in an increasingly uncertain world: What challenges will scholars face at their institutions or in the broader culture as they enact networked practices?


“It will be fun, they said” meme – applied to Networked Scholarship

 The concept of “sharing” is a persistent finding in my research, and it might be a topic worth exploring in university curricula. The individuals who are embracing sharing practices are finding value in doing so, and often advocate that others should share too. It is not unusual for example to encounter quotes such as “good things happen to those who share,” or “sharing is caring,” or “education is sharing.” These quotes illustrate and exemplify the values of the networked scholarship subculture. While faculty members have historically shared their work with each other (e.g., through letters, telephone calls, and conference presentations), and open access publishing is gaining increasing acceptance, educators and researchers are increasingly sharing their scholarship online in open spaces. Wiley and Green (2012, pp. 82) even argue that “[e]ducation is, first and foremost, an enterprise of sharing. In fact, sharing is the sole means by which education is effected.” However, education, both K-12 to higher education, has generally lacked a culture of sharing. Barab, Makinster, Moore, and Cunningham (2001) note that “change efforts [in K-12] have often been unsuccessful due in large part to the lack of a culture of sharing among teachers (Chism, 1985).” A core value of this subculture seems to be that sharing should be treated as a scholarly practice. As such, future scholars may benefit from an examination and critique of this practice to understand both its implications as well as its ideologies. Significantly, doctoral preparation curricula may need to grapple with how “sharing” interfaces with “open practice” and what the implications of various means of sharing are for scholars and the academy. For example, posting copyrighted scholarship on may constitute a form of sharing, but this is not the same as “openness.” provides a distribution mechanism in the form of a social network, but does little to foster and promote open licensing and creative commons policies with respect to scholarship.

* This is an edited exceprt from my book, Networked Scholars (due out in January, 2016).

Networked Scholarship and Reddit

Posted on July 13th, by George Veletsianos in networked scholars. No Comments

Two points.

One. An article in Inside Higher Ed last week noted that for some academics, Reddit is becoming a “credible platform to discuss academic interests with people whom they otherwise would not have had a chance to debate.”

Owens (2014) provides more history into this phenomenon and describes in more detail into how “ Reddit created the world’s largest dialogue between scientists and the general public.” The argument goes something like this: Social media (like Reddit) allow scholars to network with diverse audiences – a valued activity, considering that knowledge generated in universities can have significant benefits for society.

Reddit is a popular content aggregator. Various communities within the site are called subreddits. One subreddit is called IAmA, which stands for “I am A.” In this community, users post “Ask Me Anything” or “Ask me Almost/Absolutely Anything” threads, inviting others to ask questions of them. This community is one of the most popular on the site, and it features more than 8 million subscribers. “Ask me Anything” threads appear in other subreddits as well (e.g., in the Science subreddit).

A number of scholars have  initiated threads and have sought to share their knowledge with this community. Such scholars included Tina Seelig (a professor of innovation and creativity at Stanford), Steven D. Munger (a researcher of tastes and odours at the University of Florida), Peggy Mason (a Professor of Neurobiology at the University of Chicago who studies empathy in rats), David Kimhy (a professor of psychiatry at the University of Columbia who discussed the results of his latest research study), and Mae Jemison (former NASA astronaut who discussed the teaching and learning of science).

Two. It’s not all rosy.

Reddit’s creators impose little restrictions and take a hands-off approach to user-contributed content. Thus, while Reddit features some shining examples of networked scholarship and knowledge exchange, it has often – and rightly so – been critiqued for being a festering ground for communities promoting misogyny, racism, and homophobia.

We need critical accounts of networked scholarship – because even though Reddit, any “Reddit” allows people to come together and network, the technology is not as democratizing as anticipated.

Open, Social, Networked scholarship panel at social media and society conference

Posted on September 23rd, by George Veletsianos in networktest, NPS, open, scholarship. 10 comments



I am organizing a panel for the Social Media & Society conference entitled Networked Participatory Scholarship: Empirical perspectives on scholars use of social media. If you are attending the conference and are interested in the changing nature of scholarship, we’d love to see you there!  Below is a short description of the panel

Panel Members:

George Veletsianos, Associate Professor, Canada Research Chair, Royal Roads University, @veletsianos

Anatoliy Gruzd, Associate Professor, Ryerson University, @gruzd

Royce Kimmons, Director of the Doceo Center for Innovation + Learning, Assistant Professor, University of Idaho, @roycekimmons

Christine Greenhow, Assistant Professor, Michigan State University, @chrisgreenhow

Bonnie Stewart, Doctoral Candidate, University of Prince Edward Island, @bonstewart

 Panel Objectives:

The overarching objective of this panel is to examine the concept of Networked Participatory Scholarship, which refers to academics’ use of digital and social technologies to “share, reflect upon, critique, improve, validate, and further their scholarship” (Veletsianos & Kimmons, 2012). The five researchers participating in the panel are making significant contributions to our enhanced understanding of how and why academics are engaging in digital, social, networked, and social scholarship via the use of social media. Panelists will  make 7 minute presentations which will be followed by an interactive conversation. Each panelist’s contribution is summarized below.  

Scholars from disparate fields have discussed social media use in scholarship. However, such discussions are often disconnected. Kimmons will disambiguate several terms describing emergent scholarship, including open, social, digital, and networked participatory scholarship and identify bridges between disciplines.

Gruzd will discuss results from a recently-completed SSHRC award that examined if, how, and why Canadian scholars and their international counterparts are using social media in their research.

Greenhow will discuss social scholarship and trends and challenges experienced by educational researchers in the United States based on a recent survey and interviews with PhD students, and early- and mid-career scholars.

Stewart will discuss the different ways and purposes scholars engage in networked participatory scholarship, based on a recent ethnographic study. She will examine changing identity roles for academics and scholars.


Veletsianos will discuss a framework he developed summarizing empirical research in the field. In this framework scholars’ social media participation is seen to exist in networks of (a) knowledge creation and dissemination, (b) tension, (c) care and vulnerability, (d) fragmentation, and (e) transparency.

Networks of tension and conflict

Posted on August 7th, by George Veletsianos in sharing. 7 comments

One of the chapters in my upcoming book, Networked Scholars, and one of the modules in my open online course on Networked Scholars, focuses on describing social media as networks of tension and conflict.  In participating online, academics face and experience a wide range of tensions and conflicts that have to do with values, beliefs, academic freedom, institutional oversight, and societal expectations. These tensions aren’t just experienced by academics. Teachers face similar tensions as well.

The developing story regarding Dr. Salaita’s revoked job offer is an example of this, and, as numerous others have pointed out, of so much more. The area around academic freedom, social media, and public intellectuals is one that educational institutions need to seriously address. It’s also an area that we need to introduce to our PhD students… not just to show them examples of messy situations, but to help them investigate and understand the role and significance of digital and networked technologies in academics’ day to day lives (hence the reason for the free online class linked above!).