A large-scale study of Twitter Use in MOOCs
Researchers have proposed that social media might offer many benefits to Massive Open Online Courses. Yet such claims are supported by little empirical evidence. The existing research exploring the use of social media in MOOCs has been conducted with individual courses and convenience samples, making it difficult to know to what extent research results are generalizable. In this mixed methods research, I used data mining techniques to retrieve a large-scale Twitter data set from 116 MOOCs with course-dedicated hashtags. Using quantitative and qualitative methods, I then examined users’ participation patterns, the types of users posting to those hashtags, the types of tweets that were posted, and the variation in types of posted tweets across users. I found little evidence to support the claims that Twitter as an adjunct to MOOCs is used much/effectively. Results show that learners make up only about 45% of users and contribute only about 35% of tweets. The majority of users contribute minimally, and an active minority of users contributes the preponderance of messages.
These findings do not reveal substantive evidence of learners contributing to multiple hashtags, which may suggest that learners did not find Twitter to be a useful space that provided added value or responded to their needs. Ultimately, these results demonstrate the need for greater intentionality in integrating social media into MOOCs.
I am linking to the pdf pre-print of this article below.
Veletsianos, G. (in press). Toward a Generalizable Understanding of Twitter and Social Media Use Across MOOCs: Who Participates on MOOC Hashtags and In What Ways? Journal of Computing in Higher Education.