New Research: Is Academic Twitter Egalitarian?

Royce Kimmons and I have been exploring the use of large-scale data in a number of recent studies. We just published a paper that tries to make sense of students’ and professors’ social media participation on a large scale. We are continuing our qualitative investigations to understand “why, in what ways, and how” scholars (students & professors) are using social media, but this is our first data mining study making use of Twitter data. It’s also the first study using large-scale Twitter data to make sense of how professors and students of education are using Twitter.

Here’s a high-level summary of three of our findings:

There is significant variation in how scholars participate on Twitter. The platform may not be the democratizing tool it is often purported to be: The most popular 1% scholars have an average follower base nearly 100 times that of scholars in the lower 99% and 700 times those in the bottom 50%.
Civil rights and advocacy seem to be an important activity of social media participation – this is rarely captured in research to date, which most often focuses on how social media are used in teaching & research. Scholars’ participation on Twitter extends well beyond traditional notions of scholarship.

We found that those scholars who … Read More »