SEO strategies for academics. Or, when others search for you, what do they find?
In their paper “Intentional Web Presence: 10 SEO Strategies Every Academic Needs to Know” Patrick Lowenthal and Joanna Dunlap offer excellent advice to academics mindful of their web presence and cognizant of the potential impact that the Internet may have on their scholarship. I’ve come to use most of these strategies over the years, but I am excited to see these collected at one location.
I’ll add an 11th strategy: Use an RSS aggregator to (e.g., Google Reader) to gather resources of interest effortlessly and consistently. For example, I receive alerts of the latest journal issues at my aggregator (you can also have these emailed to you). I also follow a number of colleagues’ blogs through there, so I don’t have to visit individual sites. My RSS aggregator also serves as an archiving mechanism.
As academics and scholars engage in the emerging practice of using “participatory technologies and online social networks to share, reflect upon, critique, improve, validate, and further their scholarship” (which is an argument that we made in this paper), these strategies are important to keep in mind.
What other strategies do you use?